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Social Listening

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 Owala     I picked the brand Owala, a water bottle company that makes a special cap that you can either tilt the bottle to drink from it or drink from the built-in straw. People really enjoy the water bottles not only because of the unique drinking experience, but because of all the fun colors they have. Owala is a group of designers that love designing by making things that make life easier and more enjoyable. They have a saying that everyone should agree with, "Do more of what you love."     Owala utilizes the fact that consumers love fun colors so they have frequent limited time colors that get sold out almost right away. One user on Instagram had issues with buying one of the limited time colors, commenting that she was frustrated by the fact that it's really hard to get one. Owala doesn't hesitate to reply back to the frustrated user within the same day, showing that they care about their customers. I've put some photo examples below.     Not only did Owala
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Reverse Selfie

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    I chose to write about Dove's 'Reverse Selfie' campaign, where they chose to tackle young girls around the world, altering their faces with apps to meet current unrealistic beauty standards. Dove made this campaign due to the pandemic causing everyone to resort to their phones for entertainment, more specifically, young girls comparing themselves to other girls online. Because of the uproar of social media usage in 2020, young girls all over the world are altering their faces to be more like the "other" girls they see online.       Dove has worked with Ogilvy, a marketing agency, since the 1950s. They’ve created many marketing campaigns in the past, including the one I’m writing about,”Reverse Selfie.” The film that Dove and Ogilvy created shows a 13 year old girl about to post a highly altered photo of herself online. It then looks normal at first but then I realized that the video was playing in reverse. The film was shown in reverse to show the process of w
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 ABOUT ME      Hi my name is Aaron, I'm a Graphic Design major and I'm taking Principles of Marketing mainly because it is required for my program but, I really do enjoy marketing because it's all around us and I'd like to know the process of it and how to apply it to my own work. I like the psychological aspect of marketing and how they target certain audiences to get the best results for their product. Things I like to do outside of school are; fixing cars, video games, drawing, swimming, eating at new restaurants, watching sunsets, driving, and watching movies. 
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