Owala
I picked the brand Owala, a water bottle company that makes a special cap that you can either tilt the bottle to drink from it or drink from the built-in straw. People really enjoy the water bottles not only because of the unique drinking experience, but because of all the fun colors they have. Owala is a group of designers that love designing by making things that make life easier and more enjoyable. They have a saying that everyone should agree with, "Do more of what you love."
Owala utilizes the fact that consumers love fun colors so they have frequent limited time colors that get sold out almost right away. One user on Instagram had issues with buying one of the limited time colors, commenting that she was frustrated by the fact that it's really hard to get one. Owala doesn't hesitate to reply back to the frustrated user within the same day, showing that they care about their customers. I've put some photo examples below.
Not only did Owala reply quickly, they also made sure to take in what the customer had to say, into consideration.
No matter how small the comment is, Owala is still maintaining that connection with their consumers.
I find this interaction pretty cool. The fact that Owala is interested in collaborating with a random user on TikTok, sounds like their open to lots of ideas from their customers or people interested in making designs to put on their products. I really like how this business operates so far and hope they do great things. I don't find anything wrong with their marketing strategies, essentially from my eyes, they're doing things right.
I believe they were discovered by someone looking for a convenient water bottle and came across Owala. They then put it on their social media to talk about their new discovery and everything blew up from there. The earned media they got was insane. Reviews of the Owala water bottles started popping up all over TikTok for me and I gave into the trends and found the bottle extremely convenient and fun to use.
Overall, I think Owala is doing things right with their advertising and marketing and making sure to reach out to customers directly on whatever social media platform customers choose to leave comments on. Good job Owala!
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